Shenzhen Technology University and EDL Electronics Forge New Paths in LCD Export Digital Marketing

May 30, 2025 – Dr. Wang Qian, Head of the Marketing Department at the College of Business, Shenzhen Technology University (SZTU), led a student delegation on a visit to EDL Electronics Co., Ltd. today. The two parties engaged in an in-depth industry-academia-research exchange focused on export market expansion strategies for the small-to-medium sized LCD panel industry, particularly emphasizing the core value of independent website and social media marketing.

Focusing on Industry Specifics, Targeting Global Markets

As a specialist in small-to-medium sized LCD display solutions, EDL Electronics' products are widely used across diverse fields including power monitoring equipment, portable consumer electronics, new energy system displays, and smart vehicle terminals. Dr. Wang Qian highlighted during the seminar that these high-growth application scenarios represent advantageous entry points for international market expansion. Facing a complex global competitive environment, precisely reaching overseas professional buyers and establishing differentiated brand recognition were identified as key breakthroughs for the enterprise.

Independent Website + Social Media Matrix: Building Dual Engines for Export Growth

The seminar provided a thorough analysis of the core channels for current export customer acquisition: the synergistic operation of corporate independent websites and global mainstream social media platforms. Both parties agreed:

The independent website is the cornerstone of a company's overseas digital assets. It requires deep optimization of product and technology showcases, professional case libraries, and seamless inquiry experiences to build a trustworthy online portal for international clients.

Social media demands strategic cultivation: For B2B scenarios like power and automotive, professional community operations and content marketing on LinkedIn are crucial. Platforms like TikTok and YouTube, however, excel at vividly demonstrating product innovation in consumer electronics and portable devices, effectively stimulating potential demand. Facebook advertising needs precise targeting of industry decision-makers.

Industry-Academia Collaboration, Cultivating Practical Talent

This exchange was not merely a collision of ideas but a practical exercise in university-enterprise collaborative talent development. Dr. Wang Qian emphasized, "Immerse marketing students in technology-driven enterprises like EDL Electronics, enabling them to confront real-world export challenges – this is the optimal pathway to cultivate digital marketing talent with an industry perspective." EDL Electronics management also highly acknowledged the cutting-edge digital marketing insights and fresh perspectives brought by the university, laying the groundwork for future cooperation.

This seminar between Shenzhen Technology University and EDL Electronics signifies that local tech enterprises, in their pursuit of specialized and refined global market strategies, are actively leveraging academic expertise. By harnessing digital marketing strategies, they aim to secure a higher-value position within the global industrial chain.